Language
Online sales of smart toilets in China exceed those of ordinary toilets
Online sales of smart toilets account for 56.0% of total toilet sales.
Smart toilets include smart toilets and toilets. Smart toilet covers, among smart toilets and ordinary toilets, smart toilet sales accounted for 13.5%, and smart toilet covers accounted for 19.7%. Smart toilets accounted for 34.2% of sales at a relatively high unit price. The total sales of smart toilet lids and smart toilet categories accounted for more than half of the total sales of toilet categories.
Consumers pay a premium of more than 1,000 yuan for smart functions
The average transaction price of ordinary toilets is 1143 yuan, and the average transaction price of smart toilets is 4132 yuan
2017.1 In September, the average transaction price of ordinary toilets was 1143 yuan, while the average transaction price of smart toilets was 4132 yuan. The average transaction price of the product portfolio of toilets and smart toilet covers is 3020 yuan, which is lower than the average transaction price of smart toilets of 4132 yuan. The smart toilet integrates the functions of the two and adds flushing technology to obtain higher prices.
There are differences in the sales channels of smart toilets and smart toilet lids
Taobao and JD.com are the largest markets for smart toilets and smart toilet lids respectively
Sales from online platforms In the volume distribution, it can be seen that there are differences in the market sales channels of smart toilets and smart toilet lids. Most smart toilets appear in the form of upgraded versions of ordinary toilets, which are classified in the building materials market. The store model has promoted the vigorous development of the building materials category on the Taobao platform, and has become the most important sales channel for the smart toilet online. Tmall and Taobao together accounted for 74.9% of all sales. The smart toilet cover has a low dependence on ceramics and other building materials, mainly in the form of home appliances. Jingdong is the most important online sales channel, accounting for 37.5%.
The smart toilet industry has not yet formed a monopoly pattern
New smart toilet brands have gained opportunities, with TOP5 accounting for only 35.8%
The market for ordinary toilets has matured in 2017. From January to September, sales of TOP5 brands accounted for 58.8%, and sales of TOP10 brands accounted for 70.2%. The proportion of head brands of smart toilet lids is slightly lower, and the sales of TOP10 brands account for 60%. Smart toilets are currently the most competitive market for brands. The surge in market demand provides a large number of new brands with market entry opportunities. The sales of smart toilets from January to September 2017 accounted for a relatively low level of sales of TOP5 brands, only 35.8%, TOP10 Brand sales accounted for 51.2%.
