In recent years, with the changes in the sanitary ware market environment, more and more sanitary ware companies have begun to realize the importance of brand building and have begun to build their own sanitary ware brands. However, many sanitary ware companies often do less than half the effort in brand building. not effectively. The brand's wings are communication, and the key to communication is execution. Youdao means three-point planning and seven-point execution. For brand communication, it advocates three stages of brand creation. 1. In the initial stage of brand creation, the main task is to increase brand awareness and tell consumers who the brand is? What are the advantages of the products under the brand? At this stage, the brand establishes a distinction based on functional appeals. 2. During the brand development period, the main task is to improve the brand's influence, especially the reputation, and tell the consumer groups what the brand recommends? At this stage, the brand wins the emotional recognition and preference of the audience with perceptual appeals. 3. During the maturity period of the brand, the main task is to consolidate the influence of the brand, become a representative of regional culture, and tell consumer groups what cultural concept the brand represents and what nationality it represents. CBMLED bathroom fittings
mirror, hoping to reach millions of households with high-quality brand culture
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