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In the second half of 2017, new products in the sanitary ware industry will take turns on the market. All kinds of sanitary products fill our eyes, and it also indicates the new trend of market demand in the sanitary ware industry this year and in the future. The release of these new products also injected new vitality into the development of the health industry.
Practical and environmentally friendly are still the mainstream of the market
The bathroom space is usually relatively small, and practical and beautiful are still the mainstream directions that consumers consider when buying sanitary products. Because of its small space, it is particularly necessary to condense all the basic functions and features together, and try to make the limited space look bigger and more moving.
In addition to practicality, we also saw a new trend from some exhibitions. Many sanitary ware brands have begun to devote themselves to launching products with no dead ends and better cleanliness, as well as small 'basin-toilet integrated' sanitary wares. The realization of these products can not only greatly reduce the utilization rate of the 'water' in the bathroom, but also turn waste into treasure, allowing the 'waste water' to use the waste heat. The development of the main trend of the society requires that all walks of life should put low-carbon environmental protection in a more important position while designing and applying products, and the sanitary ware industry is no exception.
Sanitary ware companies are beginning to focus on the development of branding
For a long time, the advantages of Chinese sanitary The world's largest producer and consumer of sanitary equipment, but foreign brands have almost swept the high-end sanitary ware market in China, and have taken various measures to seize the market share of mid-range products.
At present, in my country’s sanitary ware industry, in addition to international brands in the high-end market, there are more than 3000 local brands, of which 50-100 are larger, and the others are small and medium-sized enterprises. Although there are many brands, no company in the market has a 10% market share, and the marketing monopoly effect of big brands has not yet formed. The brand awareness of small and medium sanitary ware companies has begun to strengthen and pay attention to brand promotion. Sanitary ware companies are beginning to focus on the development of branding.
