Nowadays, the world is changing rapidly, the general environment is changing, and the market consumer demand is changing. Under such drastic changes, only by constantly improving themselves can sanitary ware companies respond to such a large market with changes in demand. Facing the status quo of the sanitary ware market, changing its own development strategy in a timely manner, and adapting to changes, can it develop steadily in the ever-changing market and achieve the ultimate victory. At present, the environment of the domestic sanitary ware market is constantly changing, market competition is intensified, market consumer demand changes, national favorable policies are promulgated, the property market begins to pick up, and so on. This series of changing factors will affect the development trend of the sanitary ware industry. Therefore, if sanitary ware companies want to better adapt to the changes in the market environment, they must change themselves. Enterprises should adjust their development strategies and brand positioning according to the actual market conditions. Response 1: Increase the added value of products. With the gradual development of the times and the continuous improvement of people's material and cultural living standards, consumers' consumption needs have gradually surpassed simple material needs. For sanitary ware companies, consumer demand for sanitary products has gradually risen to the range of spiritual needs. Therefore, sanitary ware companies must promptly change the content of their products and continuously increase the added value of their products, so as to better meet the needs of consumers. Response 2: Open up online sales channels. As we all know, with the rapid development of the Internet in recent years, various e-commerce companies have also started one after another. Many household industries such as the sanitary ware industry have begun to get electrocuted and opened up online marketing channels. Faced with the introduction of electric shocks that have become a development trend, traditional sanitary ware companies must also change their inherent marketing models, develop online services, and cooperate with the offline physical store sales network to form a complete sales system including online and offline marketing channels . In general, everything is in the process of constant change. Only by constantly seeking innovation, change and development, can the productive forces evolve into competitiveness and help themselves win victory.