You have your Zhang Liangji, I have mine over the wall ladder


In the past few days, news on the Internet stated that the downward adjustment of China's economy will continue for three years. The two years of 2015 and 2016 have been difficult two years for China's economy. The future situation is very severe. The 7% GDP growth is not the bottom, and it will fall below 7% in the future. But you have your Zhang Liangji, and I have my wall ladder.

I didn’t pay much attention before. Beginning in 2013, at the end of 2013, the Internet went viral, '2014 will be a difficult year for the bossIt went crazy for a while, but it changed the year to the next year. Since 2003, I have been jumping around in the circle of friends every day.

These titles not only make people see the difficulties next year, but also make people look forward to the next year. But it was wrong. In fact, what it wanted to express was that 'next year will be a difficult year in history

Let's not talk about the big situation. Look at the business of our ceramic industry is getting more and more difficult. Apart from other things, the sales situation in the second half of last year was not good, and ceramic companies will stop production and reorganize their inventory earlier this year than in previous years. This is for sure. But the difficulty of doing business does not mean that you have to do it, and the more this is the time, the more challenging it will be. Just to give an example: there are many longan in my hometown, and sometimes the economy is not good for a few cents a catty to sell. Some college students help them do charity sales, and the effect is limited. Later, some people directly cut some trees to plant other varieties. But it turned out to be difficult to sell.

It’s not that the business hasn’t been done, just that it’s impossible to find the right way. In the longan season of another year, a group of college students sell it through online stores and WeChat. The prices are high but the business is super good. They just spent more effort and more brains.

For example, if the picked longan is packed in a custom-made box, the number is also carefully designed, you can make up a slogan, and use a short story to promote it. And the goods sent out will write a letter to the customer in person. The letter paper is also carefully selected by those college students. I have read those letters and the writing is quite good. In this way, the longan that could not be sold was sold to all parts of the country without leaving the house.

Actually, it’s not how good longan is. It’s just to get a sense of human nature to sell a kind of feeling, sell a kind of fun, and it’s human touch. Although I haven't seen each other online, it makes people feel that they are real people who are dealing with themselves, not with machines.

In the Internet age, consumers are becoming more and more savvy, and fewer people are willing to pay for channels. However, the spiritual needs of consumers are getting stronger and stronger, and with it comes those who are willing to pay for the service and for those who are willing to pay for their culture and feelings.

Now society is really an era of brainstorming. If you want to make a business and win customers, you have to keep turning your head, and go harder than your opponents. Not only are the products better than others, but they are also fresher than others in marketing.

To sum up so much, it is actually: the future situation is a bit severe, but the ceramic tile business is still possible, because you have your Zhang Liangji, and I have my wall ladder acridine.

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